Whether you are a student from a college, or an university, or not a student, maybe someone from your 20s, 30s, 40s, 50s or even in teens, whoever you are, this guide will give you directions on how to think about content creation as a beginner, the steps to take, what type of content you are naturally best at, the monetization part, strategy etc.
First let’s start with your goal.
What is your goal? I’m saying in monetary terms, how much per month do you want to make from this? Because this gives us a number to aim at and focus our time, energy, and effort.
Lets say you want to make 1 lac rupees per month or $1000 from content creation.
Now there are two ways to go about this. One is you do this full time, and the second one is you do it part time.
Select the one that fits you.
You may ask “which one is the fastest to make 1 lac rupees or $1000”?
The natural answer would be doing it full time because you spend more time that way and therefore make more progress.
Lets divide this whole process into different sections, that way it’s easy to plan and work with.
- What type of creator you are.
- Platform and Main Content Type
- Volume.
- Monetization.
That’s all. Content creation is just that.
You put content + consistently + monetize = Win (repeat).
Let’s get into the first section : What type of creator are you?
Generally we can divide this into two groups: 1. Face Creators. 2. Faceless creator. You know the meaning of this. Face creators are creators who show their face on camera and faceless are who don’t.
First – select your type. There are advantages and disadvantages to both. That’s not the issue. You select one which you are comfortable with.
I would suggest unless you have a strong dislike to show your face on camera and don’t want to deal with fame, select the “face creator” method because it’s a slightly easier route compared to faceless creators route in a general way.
Ok now that you have selected your choice, now it’s time to select what you’re going to post about. This is what is called a “niche”.
Your niche can be anything you like to post about, or talk about like cooking, lifestyle, storytelling, makeup, etc.
Like you can see some niches go well with “face creators” better than with “faceless creators”, but you can always get around it in many ways, so just telling that.
Ok, now you have chosen your niche. It’s time to select the platform and your main content types.
Here the niche you selected should at least slightly match with the platform you are going to choose. Also the platform will have an audience in a particular way.
So you need to get this right: Niche, Platform (Audience), Content format.
Once you get these three right, the content game begins.
Then it’s about Volume. This is the most important part of the creation process because this is the boring part (somewhat). Here you will just come up with ideas constantly, create the content, post, rinse and repeat.
This is where you might quit. Because the “mindset” part kicks in from here. You will post for a few days, and nothing happens, and the motivation quickly tanks and crashes.
And all of sudden you are stuck. The excitement of content creation blurs. You just don’t want to do it anymore because of whatever reason.
This is where the Strategy part kicks in. Without the right strategy, you can easily lose this stage of momentum. The strategy is posting where there is feedback instantly or at least views (aka “reach”). There are certain places in the social media platforms where you post and you can quite easily and quickly see how the content performed. This feedback is critical to create the future posts because now you are not lost in the forest.
You now have data of what went right and wrong. Now you can tweak the next post based on this information.
This is why when you’re deciding the platform, you should somehow know what content formats within the platform are performing differently.
Remember not every content format in a platform will have the same reach or dynamics.
For example, on Instagram, Reels will have more reach compared to single posts. Knowing this helps us avoid wasting time on other areas.
Ok. Now you know where the reach is, you’re posting consistently, gaining followers, etc. Now comes the important part. How are you going to make money?
Making money depends on many ways. Lets say youre making reels on instagram. How will you convert views into $$$?
This is why knowing how you are going to make money should be thought about in the beginning itself mostly, for easy monetization later. You can monetize an audience anywhere actually. But certain placements give you additional advantage or certain ease compared to others.
For example, someone who’s making Reels, lets say storytelling reels, 30-60 seconds Reel, this person’s best method is to gain followers from the Reels as much as possible because Reels give him more new followers because of the reach.
Then directing the followers to his website from Story posts or from link in bio for more interesting content and monetizing via Ads would be a great way to make money from this method.
The niche and content format are the biggest factors in determining how you’re going to make money.
There are many ways to make money through content creation. I prefer the methods which give me more freedom & maximum control even if that means slightly losing money.
You don’t have to show your face if you want to. You can make as much money as a “face creator” if your strategies and content are great.
Content creating gives freedom, control, flexibility, scale and much more. The right mindset and correct execution can make money easily with content creation whether you’re a faced creator or faceless.
Let’s talk about the scalability in content creation. You can create as many pages, channels for content you want, you can post content you like, the number of people who can consume that content is literally unlimited. All social media platforms have infinite scale and the website you own can also easily upgrade to accommodate your traffic from social media. So I think Content creation is a great way to make money if one knows how to do it properly with the right strategy and mindset and a little guidance.
If you have any questions regarding starting content creation or guidance, comment below.